April 9, 2013

Product shooting – Los Búhos

Editorial

One of the surprises I found this time when I returned to Chile was that one of my dear friends is now crafting and brewing beer. He’s started his own company, established a lab, and has just begun the production of a beer called “Los Búhos” (which means The Owls in Spanish). It’s exquisite, to say the least. More than just a beer with great flavour, this beer has a lot of dedication, passion and craft behind it. I think that was the main reason why I was inspired to create this shoot. My friend has invested a lot of time in developing a method through studying the old traditions of crafting and brewing beer, and not relying on more “modern” shortcuts, which often use chemicals to make massive batches faster.

Here are some BTS and final images, which honour his dedication to his craft. As you can see, we played with the idea of owls and a forrest, of night light and day light. We collected the materials used to style the shoot at our previous location (after photographing Belen) and created this set-up in an improvised studio at my house. Total time to set it up: 2-3 hours. Time to set up the lights: 1 hour. Time shooting the beers: not more than 2 hours. Number of beers drank on set: Uff… 🙂

If you have any technical questions about these set-ups, please leave them in the comments.

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